How to Create QR Codes with Custom Branding
Generic black-and-white QR codes are easily ignored. Branded QR codes with your company colors and logo get up to 80% more scans. Here is how to create them.
Why branding matters for QR codes
A branded QR code signals professionalism and trust. When customers see your logo and brand colors in a QR code, they are more likely to scan it because it looks intentional — not like spam.
Customization options
- Colors: Match your brand palette with custom foreground and background colors, including gradients.
- Dot styles: Choose from square, rounded, dots, classy, or extra-rounded patterns.
- Logo overlay: Place your logo in the center. The QR code automatically uses higher error correction to stay scannable.
- Shape: Square or circular QR code outline.
- Corner styles: Customize the finder pattern corners to match your design.
Best practices
- Keep sufficient contrast between dots and background (at least 40% difference)
- Logo should not cover more than 30% of the QR code area
- Always test scanning before printing at scale
- Export as SVG for print materials, PNG for digital use
Get started
Create a free branded QR code in seconds. Choose your colors, upload your logo, and download in your preferred format.